Production Notes

One take spots always bring an extra challenge.
Then add a 360 degree shot to the picture!

Those were the big challenges for this 30 second spot for SaskTel.

Not only do you need to get it perfect as you can’t cut away, but in a 30-second commercial you usually have 20-25 seconds of actual screentime in order to leave to for end branding and graphics. So actors need to hit their beats at the proper second as the camera drives around the table and it becomes their moment to shine!

When you see everything, how do you light? For this we built a pressure hanging overhead rig above the actors where we created an overhead soft-box supplemented by a hanging chandelier to fill in the actors eyes. Then throughout the rest of the house practical lighting is used, with the exterior being supplemented to show a moonlit night outside.

In spite of all the challenges placed in front of us we were very happy with the end result that we believe is a warm and engaging spot promoting SaskTel’s new totalShare plans.