Production Notes

Over one typical -20ºC Saskatchewan December night, we shot the “SGI: Be Alert” campaign. A lot of our planning was dedicated to keeping everybody warm: we had 3 different warm-up stations, constant tea and coffee, and crew members dedicated to putting coats and blankets over the talent the moment “cut!” was yelled.

Beyond the challenge of the cold, we also closed down a major intersection in Regina—which required a lot of planning and working alongside the community. Once the street was closed, our crew moved fast to efficiently set the lights (with big cranes!), lay our VFX markers, and blow the snow that started falling the moment we said the first “action!”.

PRODUCER
Allan Roeher

DIRECTOR
Lowell Dean

DIRECTOR OF PHOTOGRAPHY
Mike Maekelburger