SGI — Impaired 2022
This impaired driving campaign video is a heartwarming story of love, care, and family. The narrative draws parallels to the beloved children’s book Love You Forever, which elicits strong emotional ties to themes of growing up, family connection, and unconditional love. This is a great story to tell for impaired driving awareness as the most important message is to take care of your loved ones and make it home safely.
PRODUCTION COMPANY
Play Creative
CLIENT
SGI
AGENCY
The Phoenix Group
Production Notes
This project created a unique challenge both creatively and logistically with need to age our characters over 25 years. James from birth to adulthood, and Mom from late 20s all the way to mid 50s. Our three day shoot was highly dictated by the order of age we needed to shoot in.
Other challenges included sourcing clothing, set dec, props & vehicles that would have been used as relatively new in the 90’s and early 2000’s.
This shoot brought us our largest set to date with 70 people on set for the day we shot two night party scenes. We managed to create two very different looks and feels for these parties. All while filming them only 200 metres from each other.
